Web Marketing & Developer
As an expert at the intersection of e-commerce and web marketing, my focus is on creating high-performance conversion architectures with a strategic business vision and high-quality technical execution. I master the integration of complex digital ecosystems—from transactional front-end to data intelligence—ensuring that technology drives the growth of Direct-to-Consumer (D2C).
Hilton Hotels & Resorts
Specialist in the development and integration of global systems (Oracle Micros & OPERA) with IoT innovation in the visual display system (Signature Meeting Display System). I also worked on the development of the Tax Coupon System, an intelligence layer connected to Micros POS for the automated tax consolidation and compliance of sales at terminals.
IHG Hotels & Resorts
My career has been dedicated to the Latin America and Caribbean division of IHG, where I specialized in the intersection between technical development and sales performance. My work combined data analysis with technical execution, with one of the main milestones being the delivery of an 800% growth in online revenue for the Holiday Inn Morumbi through trend intelligence. I have solid expertise in managing Google Ads and Bing Ads, as well as designing conversion-focused landing pages that serve as pillars for aggressive marketing campaigns.
Starwood Hotels & Resorts
As a hospitality ecosystem specialist, I led critical projects for the Sheraton and Four Points by Sheraton brands. My work combined technical expertise—through the development of Confirmation Letter systems natively integrated with Oracle OPERA—with digital performance intelligence. I was a strategist in disintermediating OTAs via Google Ads (Search & Hotel Ads) and in developing high-conversion landing pages, optimizing customer acquisition cost (CAC) and boosting the share of direct bookings.